The One Pub Truck

AR mobile application for the one pub truck.

The main concept behind this project was to develop an AR companion app for the pub experience. The client had a truck customized and built to serve as a mobile pub. Our agency was responsible for creating the visual identity, as well as the AR application, where I acted as lead developer.

The app had two AR activations:
The first was a projection of the pub brand's character, Mr. Stout. He would pop-up in AR next to the truck in life-size so that patrons could take pictures and interact with him. I integrated the model, it's animations and sound effects in the Unity 3D engine.

The second activation was an AR dart game. In the back of the truck there was an illustration of a dart target which served as the trigger for the Augmented Reality Dart Board. The user can then experience a game of darts in two game modes: 'Round the Clock and Classic 501. I was responsible for developing the source code and implementing the AR framework.